Social Media Competitor Analysis Tools: Free Options

In the digital age, social media has become a crucial platform for businesses to engage with their audience and promote their brand. To stay ahead of the competition, it’s essential to understand how your competitors are performing on social media. This is where competitor analysis tools come into play.

Why Use Competitor Analysis Tools?

Competitor analysis tools provide valuable insights into your competitors’ social media strategies, allowing you to identify trends, monitor engagement metrics, and discover new opportunities for growth. While there are many paid tools available, you can also leverage free options to kickstart your competitor analysis efforts.

Top Free Social Media Competitor Analysis Tools

1. Social Blade: Social Blade offers a range of free tools to analyse competitors’ performance on platforms like YouTube, Instagram, and Twitter. You can track follower growth, engagement rates, and more.
2. Followerwonk: Followerwonk is a free tool by Moz that focuses on Twitter analytics. It allows you to compare your Twitter account with competitors’, analyse followers’ demographics, and identify popular content.
3. LikeAlyzer: LikeAlyzer is a free tool specifically designed for Facebook analysis. It provides insights into page performance, engagement metrics, and suggestions for improvement based on best practices.
4. TweetReach: TweetReach offers a limited free version that enables you to track the reach and impact of tweets from any public Twitter account. This can help you understand which tweets are resonating with your competitors’ audience.

Final Thoughts

While paid competitor analysis tools offer more advanced features and comprehensive data sets, these free options can still provide valuable insights to inform your social media strategy. By leveraging these tools effectively, you can gain a competitive edge in the ever-evolving landscape of social media marketing.

 

Top 8 Free Tools for Effective Social Media Competitor Analysis

1. Use Google Alerts to track competitors’ mentions online.
2. Utilise Social Mention for real-time social media search and analysis.
3. Leverage Hootsuite’s free plan to monitor competitor activity across platforms.
4. Take advantage of Facebook Page Insights to compare page performance with competitors.
5. Use Twitter’s Advanced Search for detailed competitor tweets and engagement insights.
6. Explore BuzzSumo’s free features for content performance comparisons.
7. Employ Followerwonk to analyse Twitter followers of your competitors.
8. Try SimilarWeb’s free version for traffic insights on competitors’ websites.

Use Google Alerts to track competitors’ mentions online.

Utilise Google Alerts as a cost-effective method to monitor your competitors’ online presence. By setting up specific alerts for your competitors’ names or relevant keywords, you can stay informed about any mentions across various online platforms. This allows you to track their activities, assess their engagement levels, and gain valuable insights into their strategies without incurring any additional costs. Google Alerts serves as a convenient and efficient tool for staying updated on your competitors’ online activities in real-time.

Utilise Social Mention for real-time social media search and analysis.

Utilise Social Mention for real-time social media search and analysis. Social Mention is a valuable tool that allows you to monitor mentions of your brand, competitors, or industry keywords across various social media platforms in real-time. By leveraging Social Mention, you can stay updated on the latest trends, track sentiment towards your brand, and identify key influencers in your industry. This free tool provides valuable insights that can help you refine your social media strategy and stay ahead of the competition.

Leverage Hootsuite’s free plan to monitor competitor activity across platforms.

Leverage Hootsuite’s free plan to monitor competitor activity across platforms. By utilising Hootsuite’s free tools, you can efficiently track and analyse your competitors’ social media performance on various platforms. This allows you to stay informed about their strategies, content engagement, and audience interactions, giving you valuable insights to enhance your own social media marketing efforts. Take advantage of this resource to gain a competitive edge and adapt your strategies based on competitor analysis data provided by Hootsuite’s free plan.

Take advantage of Facebook Page Insights to compare page performance with competitors.

To enhance your competitor analysis on social media without incurring costs, utilise Facebook Page Insights. This tool allows you to compare your page’s performance metrics with those of your competitors. By examining key data such as engagement rates, audience demographics, and content effectiveness, you can gain valuable insights into how your brand stacks up against others in the industry. Leveraging Facebook Page Insights effectively can help you identify areas for improvement and refine your social media strategy to stay competitive in the digital landscape.

Use Twitter’s Advanced Search for detailed competitor tweets and engagement insights.

Utilise Twitter’s Advanced Search feature to access detailed insights into your competitors’ tweets and engagement metrics. By leveraging this tool, you can narrow down your search to specific keywords, hashtags, or accounts, allowing you to analyse the content that resonates most with their audience. This method provides valuable information on their posting frequency, engagement levels, and trending topics, helping you tailor your own social media strategy for optimal performance in the competitive landscape.

Explore BuzzSumo’s free features for content performance comparisons.

Explore BuzzSumo’s free features for content performance comparisons to gain valuable insights into how your competitors’ content is performing on social media. By utilising BuzzSumo’s tools, you can track the engagement levels of your competitors’ posts, identify trending topics in your industry, and understand what resonates with your target audience. This information can help you refine your own content strategy and stay competitive in the dynamic world of social media marketing.

Employ Followerwonk to analyse Twitter followers of your competitors.

Utilise Followerwonk to delve into the Twitter follower base of your competitors. By leveraging this free tool, you can gain valuable insights into the demographics, interests, and engagement patterns of your competitors’ Twitter audience. Understanding who is following your competitors can help you tailor your own Twitter strategy to better resonate with your target audience and stay ahead in the competitive social media landscape.

Try SimilarWeb’s free version for traffic insights on competitors’ websites.

For a comprehensive understanding of your competitors’ online presence, consider utilising SimilarWeb’s free version to gain valuable insights into their website traffic. By leveraging this tool, you can analyse key traffic metrics such as visitor demographics, sources of traffic, and popular content on your competitors’ websites. This information can help you identify areas for improvement in your own digital strategy and stay competitive in the online landscape.